Add a subtle logo, brand name, or your URL to the bottom of your Pins. Tasteful branding conveys credibility and helps people understand what your brand is about. Build brand equity, credibility and legitimacy by adding a logo watermark to your Pins.
A small watermark can help guide people to your brand easily and unobtrusively. All the design tools I mentioned allow you to upload a PNG logo that you can superimpose on any images you create. If you just need to add a logo to a photo, read this post about adding watermarks.
Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more. Her straightforward writing style empowers small business owners to make their own graphics for social media success! I have been using Tailwind to promote my blog posts for the last four months. I had K views per month. Then…I switched to Tailwind, started creating my own Pins and my views plunged to 50 per month overnight!!! I am now, after four months only seeing 2K views per month and my Tailwind created Pins are rarely being Pinned or Saved.
Very rarely! I have asked Tailwind what the problem might be…but no answer…do you have any ideas??? Thanks for your advice. That could be part of it. In addition, any change in habits especially an increase in pinning, or change of content pinned causes Pinterest to re-evaluate your account.
Travel is also having a heck of a time getting interest these days. Some people post a new pin every couple days, week, or month. Make several at a time and then schedule them out over a period of time. Your email address will not be published. Check this box to allow the collection and storage of the data you submit with your comment.
All data will be handled as outlined in this site's Privacy Policy. Wondering how to make Pinterest Pins? Baffled by all the design tools available?
Free photos too! How to make the best Pins that get more exposure, traffic, and sales design tips. The important thing with Pinterest as in most things is to just get started. The good news is that Pins live a long time on the Pinterest platform. The bad news is that it can take a while to gain traction! Comments I have been using Tailwind to promote my blog posts for the last four months. A lot of factors to consider! Good luck. How often do you make new pins for your content, like for a single blog post?
Hello do you still recommend pinning on Pinterest? I definitely recommend still pinning, and video is the way to go these days. Pinterest Trends will help you identify what Pinterest users are most likely to be in the market to buy right now. For example, at the time of this writing, the top home trends on Pinterest are kitchen ideas and laundry room ideas. So, what does that mean for you? Using the Pinterest search bar at the top of the page, type in what your business offers.
Then, you can choose one to view a chart of how many people have searched for that term over time. Under the graph, Pinterest provides related terms, as well as popular pins that are within this category. Not only is this helpful for researching what Pinterest users are looking for, it can also provide you with examples for what type of content performs well on Pinterest and kickstart your planning.
Another great tip to see what Pinterest users are looking for is to focus on your followers. Use your Pinterest Analytics to find out things like:. Note: Pinterest Analytics is only available to users who have converted their account to a Pinterest business profile. This helps me identify who is consuming my content the most. However, the part to focus on here is the categories and interests section, which shows that For me, this is perfect because this is exactly the type of content that I am offering on my Pinterest account!
However, This means this could be a good opportunity for me to create educational content. Keep creating and curating the content your audience wants to see but also fits with your business model and you will see success. When scrolling through Pinterest, users are looking for beautiful images that represent the things they like or want to learn about.
Catch their eye with great visuals from your own pictures or images you create with free online tools, like Canva or Adobe Spark.
You should always make your brand the focal point of your pin image. For example, use an image that features your product or service front and center rather than in the background. You should also include your logo, if you have one. We'll talk about how to optimize your pin description in the next section of this blog post.
Your final task before saving your pin is to add this pin to a "board. To select or create a board for this pin, click "Choose a board required " beneath your pin's destination link. You'll be taken to the page shown above, where you can choose or create a board that best represents the type of content you're currently pinning. Once you've selected a board to add your pin to, return to the pin-creation form and hit the red "Save" button at the top of your screen.
Follow the prompts to push your pin live, and you'll be all set. This seems like the most obvious of them all Images should be about pixels wide when expanded with no pixelation.
In general, tall images work best as they will appear on the screen longer while people are scrolling through their feed, but you don't want your images to be overwhelmingly long. There are lots of ways to make your pins look more beautiful, but if you're just getting started, sticking to a large, high-resolution image will work.
You don't have to create every image you pin though if you want to, here are some free tools to help you , but you should stay away from pinning cheesy stock photos -- Pinterest users love inspirational, beautiful photos or graphics, or images that are extremely helpful, clever, or informational.
Besides being high quality, the image should be indicative of what's at the pin's link. You don't want to mislead your Pinterest followers with an image that doesn't match up with the accompanying link -- it feels like a bait-and-switch.
Instead, choose an image that reflects the link's contents. If you're struggling to convey an abstract concept, feel free to add text to your image to describe it. The above example didn't need that -- the icons themselves conveyed what was behind the link: free downloadable icons. If you want an example of a great pin with text on it, check the one out below. Without the title on the image, the pin wouldn't nearly be as strong -- people would have no idea that this was an ebook they could download.
Moral of the story here: make sure that people know what's inside the pin so they feel enticed to click. If you feel like the image isn't pulling its weight on its own, add text. That little bit of text could make the difference between someone clicking on your pin or not. Although you might provide a link to the content you're promoting in the pin's description which we'll talk about in step 5, below , it's just as important to include this link in the image you're pinning. If the image you're pinning already lives somewhere online, this is easy to do -- you'll simply add the website link first , then select the image you want to pin once this link has been entered.
What Pinterest won't prompt you to do, but you should do anyway, is add a UTM code to the end of this link. UTM codes, also known as tracking tags, allow you to identify where your website traffic came from if it didn't come organically from a search engine. In this case, you can add a UTM code indicating when your website traffic came from a Pinterest pin. New to using UTM tracking codes? Get the low-down on how they work here. Attribution goes both for pins you create yourself and pins you post from other people's content.
It's really easy to get content stolen on Pinterest , so you want to make sure you're always giving credit where credit is due and protecting yourself if others won't do the same for you.
It's pretty simple: If you're pinning someone else's content, give them credit in the description or the link you're connecting to your pin. If you're pinning your original content, add your logo or website URL in the photo -- if folks share your content without attributing it to you, people will still know where it came from.
With a Canva Pro account, you can use all the photos and elements in Canva at no additional charge! This was a great update as they used to charge extra for Pro images and elements. You can see this image animated on Pinterest here. One of the most popular things that people ask me is how to add a new Pin to Pinterest — many people only repin items already on the website. Write thoughtful descriptions with user-friendly language, and include keywords in the text.
Make sure the information is helpful , minimal, and appeals to pinners. Plus, avoid overly salesy text. Pinterest images are essential, but text counts too.
Optimize your pins for search by including industry or niche-specific keywords. Now use those in your Pin text areas :. Pin text.
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